The challenge

APPtechnology needed a fresh re-brand but most importantly an overhaul of their dark and dated website that had become over complicated, messy and very difficult to navigate due to its previous updates and very tech heavy content. The brand elements would be applied across all media.

The solution

The original website structure was broken down and simplified into four main sectors to create a UI that is very clear and easy to navigate. An icon and colour palette was designed for each sector using the distinct shape from the new brandmark and applied to all printed and digital media.