The challenge

Barratt Homes were hosting a major exhibition in London of present and future housing developments and required a brand that would enable them to bring together all of the different elements across print and digital in a quick, easy and professional manner.

The solution

The design elements were stripped right back to offset the high contrast photography and cgi images onto a warm black backdrop. The simple, effective design was applied to Barratt’s prestigious annual portfolio, exhibition stand and consultation documents.