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The challenge

To revamp what had become a tired publication. The magazine is an internal piece of literature for Estée Lauder and is circulated to high level management and high end clients. The publication should have a prestige, glossy magazine feel for the luxury market.

The solution

To give the publication a prestige look for the luxury market, each article was designed in a bespoke format using high quality illustrations and photography. To freshen up the format and keep the interest surrounding the publication later issues were reduced to ‘handbag’ size.