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The challenge

To rebrand the high street chain Hardys sweetshop. Tradition, quality, fun and nostalgia are the four cornerstones of the Hardys brand and the brief required the branding of outlets that would enrich their retail surroundings; be distinctive, bright, clean and accessible.

The solution

A strong, classic and symbolic brandmark was created mixing traditional and contemporary design. This would form the foundation for the concept and design of the classic enamel signage, shop fronts and interiors, packaging of own brand products and staff uniforms.